At the Food Network, we're building on the excellent momentum generated in the fourth quarter, which was its highest-rated quarter ever, solidifying its status as a Top 10 network. The success of programs like Next Iron Chef America, Restaurant: Impossible and Rachel versus Guy contributed to the network's outstanding results. Rachel versus Guy debuted as the number one show on the 9:00 p.m. time slot and number two on cable for the night overall. In fact, Food Network was the highest-rated, most-watched cable network that evening. With results like these, it's no surprise that the Daily Meal, which is a popular website about all things food, recently named Brooke Johnson, President of the Food Network, as the most powerful personality in all of food. So congratulations to Brooke and the talented team at Food Network for this recognition and for their many achievements this past year. They have truly defined the food genre for television and they're on their way to claiming a unique competitive advantage in publishing and digital worlds as well.
Food Network Magazine maintained its rank as the number one culinary magazine on newsstands. It's also the sixth-ranked magazine overall based on newsstand sales. Online, foodnetwork.com generated more than 120 million page views during Thanksgiving week alone. And on Facebook, Food Network can claim more than 2.3 million friends, more than double that at the end of 2010. We're also seeing consumer engagement in the mobile app space. To date, we have more than 450,000 paid downloads of Food Network's In The Kitchen app, making it the number one paid culinary app in the iTunes Store. The terrific brand equity extends to our branded products as well. We now have more than 1,000 Food Network licensed products at Kohl's Department Stores. And our branded wine collection, called Entwine, by the way, continued to exceed all expectations, ranking 34th in the premium wine category, out of almost 400 labels.
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