This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Hasbro To Debut Innovative New Play Experiences From Its Expansive Portfolio Of Iconic Brands At The American International Toy Fair

Hasbro, Inc. (NASDAQ: HAS) will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

Highlights from new product introductions include ‘off the board’ gaming experiences featuring the new HASBRO zAPPed GAMING line. Launching with THE GAME OF LIFE and MONOPOLY, Hasbro’s zAPPed line brings games to life when one’s iPad, iPhone or iPod Touch meets the game board to create a unique social twist on the digital gaming experience. Also being introduced to Hasbro’s gaming division in 2012 is the revolutionary new LAZER TAG system combining the excitement of live-action blaster battles with high-action, strategic, augmented reality gameplay of traditional video games. Additionally Hasbro’s gaming portfolio will see the reimagining of its BATTLESHIP brand in 2012 with the upcoming release of the Universal Studio’s film BATTLESHIP directed by Peter Berg and opening in the U.S. on May 18. Supporting the blockbuster movie will be a line of new gaming products, a BATTLESHIP video game from Activision and the introduction of KRE-O BATTLESHIP building sets.

In 2012, Hasbro will also celebrate the movie release of G.I. Joe: Retaliation, to be distributed by Paramount Pictures on June 29th, with an extensive line of action figures and roleplay items. The movie and product line, based on Hasbro’s G.I. JOE brand, will feature classic characters from the G.I. JOE vs. COBRA saga including legendary ninjas SNAKE EYES and STORM SHADOW. Continuing the blockbuster year, Hasbro will introduce new licensed toy lines in support of major motion pictures from Marvel including THE AVENGERS and THE AMAZING SPIDER-MAN as well as new STAR WARS products supporting the theatrical release of Star Wars: Episode I The Phantom Menace in immersive 3D.

Hasbro will also have new products on display in support of several Hasbro Studios produced series currently airing on the The Hub television network in the U.S. including TRANSFORMERS PRIME, TRANSFORMERS RESCUE BOTS, POUND PUPPIES, MY LITTLE PONY FRIENDSHIP IS MAGIC, THE ADVENTURES OF CHUCK AND FRIENDS and products in support of an upcoming animated series based on the Company’s LITTLEST PET SHOP brand.

“It is an exciting time for Hasbro as our brands continue to engage families around the globe,” said John Frascotti, chief marketing officer, Hasbro. “We look forward to kicking off another year full of innovation across our classic and new brands with new toy and gaming introductions as well as a variety of entertainment experiences including movies, television programming, thrill rides and more.”

Stock quotes in this article: HAS 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,473.59 -28.06 -0.17%
S&P 500 1,879.25 +3.86 0.21%
NASDAQ 4,152.4470 +25.48 0.62%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs