Hasbro To Debut Innovative New Play Experiences From Its Expansive Portfolio Of Iconic Brands At The American International Toy Fair

Hasbro, Inc. (NASDAQ: HAS) will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

Highlights from new product introductions include ‘off the board’ gaming experiences featuring the new HASBRO zAPPed GAMING line. Launching with THE GAME OF LIFE and MONOPOLY, Hasbro’s zAPPed line brings games to life when one’s iPad, iPhone or iPod Touch meets the game board to create a unique social twist on the digital gaming experience. Also being introduced to Hasbro’s gaming division in 2012 is the revolutionary new LAZER TAG system combining the excitement of live-action blaster battles with high-action, strategic, augmented reality gameplay of traditional video games. Additionally Hasbro’s gaming portfolio will see the reimagining of its BATTLESHIP brand in 2012 with the upcoming release of the Universal Studio’s film BATTLESHIP directed by Peter Berg and opening in the U.S. on May 18. Supporting the blockbuster movie will be a line of new gaming products, a BATTLESHIP video game from Activision and the introduction of KRE-O BATTLESHIP building sets.

In 2012, Hasbro will also celebrate the movie release of G.I. Joe: Retaliation, to be distributed by Paramount Pictures on June 29th, with an extensive line of action figures and roleplay items. The movie and product line, based on Hasbro’s G.I. JOE brand, will feature classic characters from the G.I. JOE vs. COBRA saga including legendary ninjas SNAKE EYES and STORM SHADOW. Continuing the blockbuster year, Hasbro will introduce new licensed toy lines in support of major motion pictures from Marvel including THE AVENGERS and THE AMAZING SPIDER-MAN as well as new STAR WARS products supporting the theatrical release of Star Wars: Episode I The Phantom Menace in immersive 3D.

Hasbro will also have new products on display in support of several Hasbro Studios produced series currently airing on the The Hub television network in the U.S. including TRANSFORMERS PRIME, TRANSFORMERS RESCUE BOTS, POUND PUPPIES, MY LITTLE PONY FRIENDSHIP IS MAGIC, THE ADVENTURES OF CHUCK AND FRIENDS and products in support of an upcoming animated series based on the Company’s LITTLEST PET SHOP brand.

“It is an exciting time for Hasbro as our brands continue to engage families around the globe,” said John Frascotti, chief marketing officer, Hasbro. “We look forward to kicking off another year full of innovation across our classic and new brands with new toy and gaming introductions as well as a variety of entertainment experiences including movies, television programming, thrill rides and more.”

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