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Attitude Drinks Announces Brown Distributing Company To Distribute Phase III® Recovery

PALM BEACH GARDENS, Fla., Feb. 9, 2012 /PRNewswire/ -- Attitude Drinks  (OTC.BB: ATTD) (OTCQB: ATTD.OB), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced a distribution agreement with Brown Distributing Company to service Phase III® throughout 269 Walgreens locations. Phase III® will be distributed by Brown in southeast Florida from Palm Beach County through Broward, Miami-Dade and Monroe counties to the Florida Keys.

Roy Warren, CEO of Attitude Drinks, commented, "Our agreements with great beverage distribution companies like Brown with their superior reputation in customer service are the foundation of our sales opportunity in Walgreens and many other retail accounts in Florida."

Jack Shea, Executive Vice President Sales, said: "We are delighted to be working with such a strong distributor as Brown Distributors in Florida. The recent authorization of Phase III® Recovery in Walgreens requires excellence in sales and distribution organization to the stores.  Brown is a leader in the sales and distribution of non-alcoholic beverages.

About Attitude Drinks:

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact: Roy Warren, CEOAttitude Drinks, Inc.561.227.2727 roy@attitudedrinks.com www.attitudedrinks.com



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