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Gear Tote (Photo: Business Wire)

eBay, the world’s largest online marketplace and a leading destination for fashion, and the Council of Fashion Designers of America ( CFDA) announce the return of YOU CAN’T FAKE FASHION, a campaign to raise awareness against counterfeits and celebrate original design. Following a sold-out summer edition, eBay and CFDA will introduce a new collection of original tote bags, with more than 75 designers each customizing a tote as one-of-a-kind. The collection will be previewed at Mercedes-Benz Fashion Week exhibit at Lincoln Center beginning February 9.

Bucket Tote (Photo: Business Wire)

Bucket Tote (Photo: Business Wire)

  • 75+ participating designers including Diane von Furstenberg, Ralph Lauren, Tommy Hilfiger, The Row
  • Collection includes one-of-a-kind totes and limited-edition of standard totes in four styles
  • Available at fixed, “Buy It Now” prices
  • On sale starting March 20, exclusively on eBay
  • All proceeds benefit the CFDA Foundation

With a designer handbag sold every 16 seconds, eBay is committed to providing a safe and secure online shopping experience and combating the sale of counterfeits. Visit ebay.com/youcantfakefashion.

Participating Designers:

• Alabama Chanin           • Lela Rose
• Alexis Bittar • Libertine
• Badgley Mischka • Lorraine Schwartz
• Band of Outsiders • Milly by Michelle Smith
• BCBGMAXAZRIA • Monica Botkier for Botkier
• Betsey Johnson • Monique Péan
• Billy Reid • Nanette Lepore
• Blake Mycoskie • NARCISO RODRIGUEZ
• Brian Wolk and Claude Morais of RUFFIAN • Nicole Miller
• Carlos Falchi • pamella roland
• Carmen Marc Valvo • Peter Som
• Catherine Malandrino • Philip Crangi for Giles and Brother
• Charlotte Ronson • Prabal Gurung
• Chris Benz • Rachel Roy
• CHRISTIAN COTA • Rafe Totengco
• Costello Tagliapietra • rag & bone
• Dana Lorenz, FENTON/FALLON • Ralph Lauren
• David Meister • Rebecca Minkoff
• David Yurman • Rebecca Taylor
• Dax Gabler • Robert Geller
• Deborah Lloyd for kate spade new york • Rodarte
• Diane von Furstenberg • ROGAN/LOOMSTATE
• Doo.Ri • Shipley & Halmos
• Erin Fetherston • Stephen Burrows
• Foley + Corinna • Stephen Dweck
• Francisco Costa, Calvin Klein Collection • Steven Alan
• Fred Allard for Nine West • The Row
• Gilles Mendel for J. Mendel • Thom Browne
• Gregory Parkinson • Tibi New York
• Herve Leger by Max Azria • Tommy Hilfiger
• HOUSE of WARIS • Tory Burch
• Jessie Randall for Loeffler Randall • Tracy Reese
• JOHN VARVATOS • Trina Turk
• Joy Gryson • Vena Cava
• Judith Leiber • Vivienne Tam
• Julie Chaiken for CHAIKEN • Yeohlee Teng, YEOHLEE
• Kenneth Cole • Yigal Azrouël
• L’Wren Scott • Zero + Maria Cornejo
 

Key Quotes:

“Fighting counterfeits is a critical issue to the CFDA, eBay and the fashion industry at large,” said CFDA CEO Steven Kolb. “We continue to collaborate with eBay on this bold campaign to educate shoppers on the dangers of counterfeits, raise awareness of our mutual dedication to the fight against fakes and emphasize the importance of original design.”

“We hope broader awareness will help fight counterfeits and the harm they cause, and eBay is proud to partner with the CFDA on the second iteration of this campaign,” said Alan Marks, eBay’s Senior Vice President of Global Communications. “Counterfeits not only are illegal, they also damage brand owners, frustrate shoppers and undermine consumer confidence. eBay invests substantial resources to help provide millions of consumers a trusted, confident marketplace experience; this campaign is another example of our commitment to being a leading industry voice in the fight against counterfeits.”

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