Aetna In Touch CareSM Helps Improve And Personalize Care Management For Aetna Members

Aetna (NYSE: AET) today announced the launch of the Aetna In Touch Care ^SM program, a new option in care management that gives members more personalized care support, tools and programs to engage them early and keep them motivated.

Building on our success in care management, the Aetna In Touch Care model combines the knowledge and expertise of our nurse care managers with enhancements to the technology available to Aetna’s nurses and members. The main components include:

• A nurse care manager that serves as the single, trusted contact for a member and his or her family;
• Individualized health actions plans that incorporate Aetna’s Personal Health Record (PHR);
• A new predictive algorithm that identifies potential health issues earlier, engaging members before major health care problems occur; and
• Virtual care to supplement the one-on-one support and for members with less urgent care needs.

“The Aetna In Touch Care model connects our members with relevant and timely information and programs that can better help our members address their unique health challenges, and will also help them avoid more serious – and costly – health issues in the long term,” said Paul Marchetti, head of Aetna National Care Management.

Building Personal Relationships

Aetna nurse care managers’ goal is to develop trusting and meaningful relationships to better support members as they manage their health issues. The new Aetna In Touch Care model builds on that capability, allowing members to work consistently with the nurse care manager they know and trust to help members achieve better health outcomes.

“The continuity of care and the longevity of the relationships between our nurse care managers and our members will lead to more positive health outcomes,” said Susan Kosman, R.N., Aetna chief nursing officer. “Our nurses will be able to develop personalized health action plans based on their in-depth knowledge of our members, and our members will be able to deal with somebody they are comfortable with, which is essential in any health care interaction.”