Doritos Dominates Super Bowl Ad Meter Rankings; Awards Second $1 Million Prize As Another Consumer-Created Ad Named Fan Favorite

PLANO, Texas, Feb. 8, 2012 /PRNewswire/ -- The Doritos brand awarded its second $1 million bonus prize in less than a week when it was announced today that the Doritos consumer-generated Super Bowl ad "Sling Baby," created by Kevin T. Willson, ranked No. 1 in the USA TODAY Facebook Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, also awarded a $1 million bonus prize earlier this week to Jonathan Friedman creator of "Man's Best Friend," which took the top spot in the traditional USA TODAY Super Bowl Ad Meter rankings.  The combined $2 million in prizes represents the largest bonus payout by the Doritos brand in the six-year history of the Crash the Super Bowl program.

As winners of the contest, Willson and Friedman were also awarded one of the most exciting grand prizes to date: a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today — the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.

"This contest has always been about giving our fans the biggest stage possible to help launch their careers and make their dreams come true," said Tony Matta, vice president of marketing, Frito-Lay North America. "Achieving two No. 1 ad meter rankings is an incredible achievement – one that we know will help open up a world of opportunities for both contest winners."

The two Doritos ads that aired Sunday were among five finalists selected by the Doritos brand from more than 6,100 total submissions, the most ever in a single contest year. Consumer votes determined one of the winners, while Doritos brand executives selected the other.