NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. The name “DyeCoo” was inspired by the process of “dyeing” with “CO 2.” The partnership is illustrative of NIKE, Inc.’s long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.
“Waterless dyeing is a significant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike’s long-term strategy and deep commitment to innovation and sustainability,” says Eric Sprunk, Nike’s Vice President of Merchandising and Product. “We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry.”
Nike has been exploring this technology for the past eight years and expects to showcase cutting edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.
“We’re very excited to be partnering with Nike to help drive this together and believe the benefits and impacts of this technology are significant,” says Reinier Mommaal, CEO of DyeCoo.”There is no water consumption, a reduction in energy use, no auxiliary chemicals required, no need for drying, and the process is twice as fast. The technology can also improve the quality of the dyed fabric, allows for greater control over the dyeing process, enables new dye capabilities and transforms fabric dyeing so that it can take place just about anywhere. We hope more industry leaders will join us in leveraging this innovative technology in the near future.”