This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Chrysler Ad Becomes Political Football

DETROIT MainStreet) -- Who would have thought that, as the result of a compelling Super Bowl ad featuring an iconic actor, Chrysler would become a political punching bag?

Surprisingly, after the automaker somehow managed to follow the most talked-about ad of the 2011 Super Bowl by making the most talked-about ad of the 2012 Super Bowl, that is what happened, as some Republicans attacked the ad as promoting President Barack Obama's re-election campaign.

An ad featuring Clint Eastwood thrust Chrysler into the world of bitter politics.

"People are always going to spin things for their own benefit," said Rebecca Lindland, director of research for IHS Automotive. "It is absolutely an unintended consequence. But there are often unintended consequences in the world of politics."

"What's so fascinating about it is that peoples' perceptions vary so dramatically," Lindland said. "There are people who will never buy a Chrysler product and people who will only buy a Chrysler product. It's the people in the middle: Does this sway them one way or the other?"

Perhaps someone at GM (GM) might have seen this coming. GM developed the car of the future, one intended to diminish our reliance on oil, something it would seem we can all agree on, and has been roundly attacked as a creature of the Obama administration.

"We engineered Volt to show the world what great vehicles we make at General Motors," GM CEO Dan Akerson told a House subcommittee last month. "Unfortunately, there is one thing we did not engineer. Although we loaded the Volt with state-of-the-art safety features -- we did not engineer the Volt to be a political punching bag."

"And that, sadly, is what it's become."


In the Chrysler "Halftime in America" commercial, Clint Eastwood proclaims that the U.S. should take a lesson from Detroit, which toughed it out and emerged stronger after the recession.

Stock quotes in this article: GM 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,408.54 -16.31 -0.10%
S&P 500 1,864.85 +2.54 0.14%
NASDAQ 4,095.5160 +9.2910 0.23%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs