Crown Royal® Kicks Off Nationwide Call For Heroes

INDIANAPOLIS, Feb. 7, 2012 /PRNewswire/ -- There are certain people who go above and beyond to change the lives of others. From soldiers who protect our country to individuals who serve as leaders within their communities, Crown Royal is looking to pay tribute to those who are making a difference. The whisky brand is encouraging adult fans to nominate their personal heroes (21 or older) for naming rights to the NASCAR Sprint Cup Series race, the Crown Royal Presents the "Your Hero's Name Here" ™ 400 at the Brickyard.

(Photo: http://photos.prnewswire.com/prnh/20120207/NY49274)

The race, to be held on July 29, 2012 at the Indianapolis Motor Speedway, represents the ultimate celebration of heroes and will mark the sixth time Crown Royal has awarded race naming rights to an adult fan. For the past two years, Crown Royal accepted nominations for military and service members exclusively. Not only has the 2012 race moved to the historic Indianapolis Motor Speedway, but the annual program—now called "Your Hero's Name Here"—has been expanded to accept entries for all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers.

"The expansion of the nomination category gives adult fans the opportunity to honor all men and women who truly make a difference in their day-to-day lives," said Yvonne Briese, VP Marketing, DIAGEO North American whisky. "We've been given the opportunity to shine a spotlight on those who unselfishly commit themselves to giving back, and we look forward to seeing one of our heroes kiss the bricks in Indianapolis this summer."

To nominate a hero for consideration for naming rights to the race, fans are encouraged to visit the Crown Royal Facebook page (Facebook.com/CrownRoyal), where they will be asked to describe a heroic act by the nominee in 100 words or less. Nominations will be accepted until April 30, 2012 and the five finalists will be announced in May. Once the finalists are announced, fans will be provided the chance to cast a vote and determine the winner. The winner will be revealed in a special ceremony leading up to the race.

As part of the prize package, the grand-prize winner will travel to Indianapolis for the race, where he or she will be provided an once-in-a-lifetime experience, which will include waving the green flag to signal the start of the race and delivering the trophy bearing his or her moniker to the race winner in Victory Lane.

The race is the culminating event of the Crown Royal Heroes Project ™, an ongoing commitment to recognize everyday heroes and give back to their communities. As part of the project, special commemorative CAMO Crown Royal bag stuffing events were held across the country throughout the fall, resulting in thousands of Crown Royal care packages being sent to American troops overseas, with the help of Packages from Home. The Project benefits the brand's two national charity partners, Honoring Heroes and Operation Patriot Foundation.

Crown Royal's ongoing effort to identify deserving individuals kicked off this weekend in Indianapolis, along with various military bases across the country, and will continue throughout the entry period.  Former NFL standout Warrick Dunn made a special appearance around the big game to call attention to the program and encourage adult fans to nominate their heroes. Dunn has partnered with the whisky brand to honor his own hero – his late mother – a former police officer who was killed during an off-duty security shift 19 years ago.

About Crown Royal

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com. Crown Royal encourages all fans to please enjoy responsibly.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

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