Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), unveiled the AIR JORDAN 2012, the 27 th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2012 is designed to encourage today’s athletes to rethink performance. This year’s model builds upon the AIR JORDAN 2011’s two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8 for a suggested retail price of $223, with the AIR JORDAN 2012 Flight System launching on Saturday, February 25 for a suggested retail price of $180.
The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials. The AIR JORDAN 2012’s modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations.
“Through comprehensive research we saw an increasing need for footwear that could be customized to meet the needs of the world’s best athletes,” said Tinker Hatfield, AIR JORDAN 2012 co-designer and Vice President, Special Projects and Creative Design for NIKE, Inc. “Last year’s AIR JORDAN 2011 began the modular story for the brand with two interchangeable midsoles, but we took it a step further this year by introducing two interchangeable inner sleeves and three interchangeable midsoles to help players ‘fly through’, ‘fly over’ or ‘fly around’ their opponents.”
For the player that would like to ‘fly around’ their opponent, the green midsole features a Nike Zoom unit in the heel for lightweight and responsive cushioning. The blue ‘fly over’ midsole incorporates a Nike Zoom unit in the forefoot and an encapsulated Air Sole unit in the heel for the perfect blend of responsiveness and impact protection. For the player that would like to ‘fly through’ their opponent, the orange midsole houses a full-length encapsulated Air Sole unit that provides lightweight cushioning and impact protection for hard landings in the paint.