This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Super Bowl Commercials: Winners & Losers

NEW YORK ( MainStreet) -- The Giants may have won the Super Bowl, but Doritos won the equally competitive contest for the best ads during the game.

The Brand Bowl, a Super Bowl ad-rating feature hosted on Boston.com each year, analyzed 400,000 tweets to find the most and least effective commercials during the big game in terms of overall views and positive feedback. Doritos' Super Bowl commercials earned the highest score in this competition by being the most talked about with 48,498 tweets and the third-most well-liked with a 29% approval rating.

There are ads Super Bowl viewers can't stop talking about ... and a few that were less than impressive.

Doritos followed the same playbook it has used for each of the previous four years by holding a Crash the Super Bowl contest in which fans can submit videos for a chance to have them air during the game. Several of the ads have earned buzz well before kickoff.

M&M's commercials sparked 18,316 tweets, far fewer than Doritos, but they had by far the highest favorability rating of any that aired, which may be a testament to the new Ms. Brown character that the company introduced. GoDaddy's commercials, on the other hand, were the least well-liked of any that aired, perhaps proving that controversy isn't always the best approach for Super Bowl advertising.

>>From the NFL to Doggy Daycare

The real losers are arguably those who spent big bucks buying ad time and failed to get anyone to talk about their commercials afterward. These include companies such as Cadillac, Century 21 and Lexus, each of which generated fewer than 1,000 tweets for their Super Bowl commercials.

Here are the 10 brands that had the most effective commercials, according to Brand Bowl's data:

1. Doritos (48,498 tweets) (Sentiment +29%)
2. H&M (43,536 tweets) (Sentiment +14%)
3. Chrysler (33,943 tweets) (Sentiment +10%)
4. Pepsi (39,242 tweets) (Sentiment +8%)
5. Chevrolet (36,934 tweets) (Sentiment +17%)
6. M&M's (18,316 tweets) (Sentiment +41%)
7. Budweiser (18,916 tweets) (Sentiment +12%)

8. VW (17,131 tweets) (Sentiment +26%)
9. Coke (18,463 tweets) (Sentiment +4%)
10. Bud Light (15,298 tweets) (Sentiment +18%)

>To submit a news tip, email: tips@thestreet.com.

Follow TheStreet on Twitter and become a fan on Facebook.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs