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Liberty Global, Inc. (“Liberty Global”) (NASDAQ: LBTYA, LBTYB and LBTYK) and European Schoolnet, the network of 30 Ministries of Education in Europe and beyond, have today launched a pilot for ‘The eSafety Label’, a European wide online safety support and accreditation standard for schools. The initiative aims to further embed eSafety and media literacy across elementary and secondary schools in Europe.
The eSafety Label will provide an online portal for schools to be able to review their eSafety practices against internationally-agreed standards. Schools can be accredited as an ‘eSafety-certified school’ by completion of a self-assessment process. Schools will also receive a suggested action plan to enable them to further develop their levels of eSafety practice.
Launching today, on Safer Internet Day 2012, the pilot program runs until the end of this school year. Schools will have the opportunity to test the prototype portal and the new assessment and accreditation model.
Manuel Kohnstamm, Managing Director of Public Policy & Communications for Liberty Global, said: “We are proud to be one of the key founders of ‘The eSafety Label’, which gives schools the necessary tools to review their eSafety standards and supports them in educating pupils on eSafety issues. It teaches them appropriate behaviors and critical thinking skills to remain safe online, in and beyond the context of the classroom. We are hopeful that the eSafety Label will encourage schools to strive for a high level of eSafety and will increasingly become ‘the’ online safety accreditation standard for schools across Europe.”
This year's Safer Internet Day theme “Connecting Generations” aims to invite people of all ages from young children to parents and grandparents to “discover the digital world together…safely”. Connecting Generations
looks at the reach of the online world across all age groups and cultures and encourages families to work together to stay safe online. Tech savvy youngsters can teach their elders how to use new technologies, while grandparents can draw on their life experiences to advise younger generations on how to stay safe online, as they discover the digital world together.
Neelie Kroes, Vice President of the European Commission for Digital Agenda, said: "The Internet is one of the best places for kids to be. You can socialize, play, learn and create; and a world of information and opportunity is just a few clicks away. I want everyone - parents, teachers, children, NGOs and policy makers - to work together, so all kids' online experiences are positive ones. So wherever you are, however you are taking part in Safer Internet Day, I wish you the best of luck today, and in the future."