“When it comes to food, our customers want a variety of choices, but they also want help identifying healthier options. Customers asked us to make healthier food choices easy while keeping prices low,” said Jack Sinclair, executive vice president of grocery for Walmart. “The nutritionists we engaged told us to make the criteria tough and significant. We feel confident the ‘Great For You’ icon balances those objectives, and will become an important tool Walmart shoppers can use to fill their pantries with healthier food at prices our customers can afford.”The criteria have undergone an extensive evaluation process using thousands of grocery items to help ensure that only nutritious items in each grocery category receive the “Great For You” icon. One evaluation compared Walmart’s criteria with what people in America commonly consume using the Center for Disease Control and Prevention (CDC) National Health and Nutrition Examination Survey of more than 4,000 food items.
Walmart Unveils ''Great For You'' Icon
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