Heartland Payment Systems ® (NYSE: HPY), one of the nation’s largest payments processors, today announced the launch of a targeted recruitment and awareness building campaign ( www.heartlandtallahassee.com) focused exclusively in the Tallahassee, Fla., marketplace. Through March 9, Heartland will invest in print, transit, television and radio advertisements, billboards, digital marketing, social media, public relations and more in an effort to help recruit, hire and build its local sales force, as well as to educate local merchants on the company’s core services.
At the heart of this campaign is Heartland’s goal to bring employment opportunities to qualified sales professionals in the Tallahassee marketplace, which has been burdened with a greater than 8 percent unemployment rate the past two years (per U.S. Dept. of Labor). Heartland will fill a to-be-determined number of jobs based on the quality of candidates who apply for the open sales positions.
Once hired, this sales team will then carry on Heartland’s awareness building by meeting with local area merchants to discuss the company’s various services. Some of these include credit/debit/prepaid card processing, gift marketing and loyalty programs, payroll and related business solutions, end-to-end encryption technology designed to protect cardholder data, and more.
“As Heartland continues to expand, we’re targeting specific markets that we believe have superior growth potential in terms of a highly educated workforce, a vast assortment of merchants, broad state business and more,” said Heidi Goff, Heartland’s chief marketing officer. “Tallahassee meets these criteria while representing an outstanding opportunity for the company to increase its employee base, roster of merchants and business in various other niche market segments such as government and education.”About Heartland Payment Systems Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, gift marketing and loyalty programs, payroll and related business solutions to more than 250,000 business locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. The company is also a leader in the development of end-to-end encryption technology designed to protect cardholder data, rendering it useless to cybercriminals. For more detailed information, visit HeartlandPaymentSystems.com or follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY. Forward-looking Statements This press release contains statements of a forward-looking nature which represent our management’s beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company’s Securities and Exchange Commission filings, including but not limited to the Company’s annual report on Form 10-K for the year ended December 31, 2010. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.
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