Perion Network Ltd. (NASDAQ: PERI), a digital media company that helps make the everyday life of 40+ year-old second wave adopters easier and more enjoyable, recently crossed the 1.3 million fan milestone on Facebook. This accomplishment highlights the high satisfaction, passion, and loyalty of users that are enjoying Perion products and sharing their positive experience with family and friends.
“IncrediMail and Smilebox benefit from a highly active social conversation on Facebook that allows us to connect and engage with customers around the world, making them brand ambassadors for our products and services,” said Adam Goodvach, Director of Consumer Insight at Perion. “We look forward to continuing a robust dialogue between and with our users on Facebook and through other social media outlets in the coming year.”
“Our research shows that the 40+ year-old demographic tends to value both the product and brand experience and trusts the opinion of their family and friends more than an online review or product write-up. Reaching the 1 million+ fan milestone on Facebook allows us to reach the far larger audience of friends of our fans. Many new users find one of our products because their friends ‘like’ it and they want to check it out themselves. In addition as we introduce new products to help our users simplify their everyday life online we hope our users will help us grow our Facebook fan base beyond 2 million across the Perion brands,” Goodvach added.
About Perion Network Ltd.Founded in 2000, Perion (NASDAQ:PERI) is a digital media company that provides products and services to consumers to help make their everyday life simpler and more enjoyable. Focusing on an underserved market of second wave adopters who value their time online, Perion offers a growing portfolio of easy-to-use products. The Company's products include: IncrediMail, an award winning e-mail product distributed in over 100 countries in 10 different languages; Smilebox, a leading photo sharing and social expression product and service that lets customers quickly turn life's moments into digital creations to share and connect with friends and family in a fun and personal way; PhotoJoy, a photo discovery and sharing screensaver & wallpaper product; and Fixie, a PC optimization product. For more information on Perion, visit www.perion.com. Forward Looking Statements This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, potential litigation associated with the transaction, risks that the proposed transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the proposed transaction and in integrating the acquired business, the distraction of management and the Company resulting from the proposed transaction, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2010. The Company does not assume any obligation to update these forward-looking statements. Source: Perion Network Ltd.