American Apparel, Inc. Announces Preliminary January Sales

American Apparel, Inc. (NYSE Amex: APP), a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced preliminary sales for the month ended January 31, 2012. The Company reported that for the month of January 2012, total net sales increased 14% to $41.4 million. For the same period, comparable store sales increased an estimated 15% on an estimated 11% increase at retail stores and an estimated 39% increase in online sales. For the month wholesale net sales increased an estimated 21%.

“I am very encouraged by the sales performance of the Company,” stated Dov Charney, Chairman and CEO. “Since September 2011, we have had positive retail same store sales, and for the months of November, December and January, our imprintable wholesale sales levels have been running at record levels beyond the previous highs set for those months in 2008. Higher sales running through our three sales channels, retail, online, and imprintable wholesale allow for us to improve operational efficiencies at the factory, as well as leverage corporate costs, thereby improving prospects for our long term profitability,” added Charney.

The following delineates the components of the estimated increases for January 2012 and the three previous months as compared to the corresponding months of the prior year:

			January			December			November			October
Same Store Sales			11%			11%			7%			3%
Online Sales			39%			21%			38%			4%
Comparable Retail & Online			15%			12%			10%			3%
Wholesale Net Sales			21%			25%			6%			5%

Monthly Sales Reporting

The Company also indicated today it will report monthly sales for the balance of 2012 in order to provide more timely insight into its performance.

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