Two Consumer-Created Doritos Ads Crash The Super Bowl Advertising Stage, Now Compete For $1 Million Bonus Prize

PLANO, Texas, Feb. 5, 2012 /PRNewswire/ -- The Doritos brand gave two of its fans the chance to showcase their talent on the world's biggest advertising stage when it aired two consumer-created Doritos commercials during tonight's Super Bowl XLVI broadcast. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division.

As winners of this year's Crash the Super Bowl challenge, the creators of both winning ads will be awarded one of the most exciting grand prizes to date: a guaranteed opportunity to work on a future Doritos project with one of the hottest entertainment teams in the industry today — the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island. The Doritos brand has also put a $1 million cash bonus prize on the line if one of the two winning consumer-created Doritos ads scores the No. 1 spot on either the traditional USA TODAY Ad Meter or the recently created USA TODAY Facebook Super Bowl Ad Meter.

The two winning ads were (in alphabetical order):

• "Man's Best Friend" by Jonathan Friedman
• "Sling Baby" by Kevin T. Willson

"We were impressed with the humor and creativity shown in not just the two winning ads, but all five finalist ads," said The Lonely Island members Samberg, Schaffer and Taccone. "Doritos fans really brought their A-game to this contest. We look forward to collaborating with both winners on future projects."

The two winning ads were among five finalist ads selected by the Doritos brand from more than 6,100 submissions received as part of the contest, the most entries ever in a single year of competition. One of the winning ads was determined by consumer voting; the other was selected by the Doritos brand.

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