This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Winning the Card Game: Month 1

Designer Greetings
Card$mart sells a line of 50% off cards from its vendor Designer Greetings. The vendor is also the parent company of the Card$mart brand, but Norman and Rothberg are not franchisees -- they can add whatever merchandise they want to the store as long as they still sell the Designer Greetings 50% off card line, but don't have franchise fees or ongoing royalty payments, according to a spokeswoman from Designer Greetings. She declined to give a number on how many Card$mart independent retailers there were.

So far Designer Greetings seems pleased with the store.

Norman and Rothberg "took over that location last year and what they bring to it -- like many Card$mart retailers -- is they're very happy, they're friendly, they're incredibly service-oriented. They offer free gift wrap on virtually everything, and they have a really time-tested method of greeting people when they come in and thanking them," says its spokeswoman, Suzanne Haines. "It's such a small thing, but that builds customer loyalty."

Haines notes that while the industry and economy may be going through difficult times, the company is "on a tremendous upswing because we have a tremendous amount of territory." Designer Greetings sells its 50% off line through the independent retailers; other retailers sell its other lines of cards and giftware.

January

After a busy holiday season, the partners used the January downtime to organize, sell leftover inventory and prepare for tax time and get ready for Valentine's Day -- a busy time of year in the card business.

January taxes are a big issue. The partners were required to pay their portion of the real estate taxes on the shopping center, but Norman feels they shouldn't have to pay the full year's worth -- they've only owned the store since June. Norman has paid the landlord her portion of the taxes and tried to contact the previous owner to pay her share, but so far she's had no response. Her landlord is working with her to settle the difference, but Norman says if she doesn't hear back from the prior owner, she is considering taking her to small claims court.

"It's less than $1,000 but, still, it's money I don't want to pay," she says.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $128.46 -1.50%
FB $78.94 -1.80%
GOOG $558.64 0.57%
TSLA $203.45 -1.80%
YHOO $44.28 -0.38%

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs