This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Winning the Card Game: Month 1

Designer Greetings
Card$mart sells a line of 50% off cards from its vendor Designer Greetings. The vendor is also the parent company of the Card$mart brand, but Norman and Rothberg are not franchisees -- they can add whatever merchandise they want to the store as long as they still sell the Designer Greetings 50% off card line, but don't have franchise fees or ongoing royalty payments, according to a spokeswoman from Designer Greetings. She declined to give a number on how many Card$mart independent retailers there were.

So far Designer Greetings seems pleased with the store.

Norman and Rothberg "took over that location last year and what they bring to it -- like many Card$mart retailers -- is they're very happy, they're friendly, they're incredibly service-oriented. They offer free gift wrap on virtually everything, and they have a really time-tested method of greeting people when they come in and thanking them," says its spokeswoman, Suzanne Haines. "It's such a small thing, but that builds customer loyalty."

Haines notes that while the industry and economy may be going through difficult times, the company is "on a tremendous upswing because we have a tremendous amount of territory." Designer Greetings sells its 50% off line through the independent retailers; other retailers sell its other lines of cards and giftware.

January

After a busy holiday season, the partners used the January downtime to organize, sell leftover inventory and prepare for tax time and get ready for Valentine's Day -- a busy time of year in the card business.

January taxes are a big issue. The partners were required to pay their portion of the real estate taxes on the shopping center, but Norman feels they shouldn't have to pay the full year's worth -- they've only owned the store since June. Norman has paid the landlord her portion of the taxes and tried to contact the previous owner to pay her share, but so far she's had no response. Her landlord is working with her to settle the difference, but Norman says if she doesn't hear back from the prior owner, she is considering taking her to small claims court.

"It's less than $1,000 but, still, it's money I don't want to pay," she says.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $128.95 0.00%
FB $78.99 0.00%
GOOG $537.90 0.00%
TSLA $226.03 0.00%
YHOO $42.51 0.00%

Markets

DOW 18,024.06 +183.54 1.03%
S&P 500 2,108.29 +22.78 1.09%
NASDAQ 5,005.3910 +63.9670 1.29%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs