People's United worked with its partner, The VIA Agency of Portland, ME to translate customers' experiences into the new campaign.The new tagline and brand messaging is being introduced at People's United locations; in print, radio and TV media; on billboards; at the company website at peoples.com and on the bank's Twitter and Facebook sites. The rollout will take place across the bank's footprint over the next several months.
People's United Bank Unveils New Brand Messaging
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