Feb. 2, 2012
/PRNewswire/ - Building on its long and proud tradition of Super Bowl advertising, today PepsiCo Beverages Canada unveiled details about a 30-second PEPSI MAX spot that will air on Sunday's CTV broadcast.
This year, Canadians will be treated to a commercial titled "Interview". The ad presents a humorous account of three 20-something buddies secretly working together to land one of them a job. By sending in a decoy to wreak havoc with the prospective employer in the most outrageous way, the group ensures that the job is secured for their buddy. Like PEPSI MAX, a zero calorie cola with maximum taste, the "Interview" spot is fun, young and edgy. "Interview" was created and produced by CLM BBDO and first aired in
during the 2012 World Junior Ice Hockey Championships in December and January on TSN.
, PEPSI MAX will also air a commercial called "MAX City" produced in
by NolinBBDO in
. The commercial features a young man out on a walk around
, when he notices people around him reacting with amazement that a cola with so much Pepsi taste could have zero calories. The spot is uniquely Quebecois and ends with a bang that is sure to delight Super Bowl viewers across
"Having created some of the most memorable spots of the last two decades, Pepsi has a rich history of Super Bowl advertising," said
, VP of Marketing, PepsiCo Beverages Canada. "It's a joyful occasion that brings family and friends together, and our family of brands is part of the experience -- on the screen, in the home where our brands are enjoyed and in the retail store environment."
In the U.S., PepsiCo is leveraging its sponsorship of the hit television sensation,
The X Factor
, with an epic comedic spot featuring Grammy Award-winning music legend Sir
The X Factor
. The 60-second commercial, titled "Kings Court", captures Amaro performing a contemporized version of
for John who is cast as the "King of Rock". Set in a rock-fantasy version of medieval times, the song, originally by
and later made popular by the "Queen of Soul",
, was recorded exclusively for the ad. With epic Pepsi scale, the commercial ends with a twist and the tagline, "Where there's Pepsi, there's music". The spot will be available for viewing in its entirety to Canadian consumers on
PepsiCo is also planning on running a second ad during this year's U.S. Super Bowl broadcast. PEPSI MAX, the official soft drink of the NFL in the U.S., will also debut a commercial featuring legendary television personality,
. Canadian consumers can view the ad now on
Pepsi's YouTube page
About PepsiCo Beverages Canada
PepsiCo's businesses in
are organized into two business units. PepsiCo Foods Canada includes
Frito Lay Canada
and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.
Follow PepsiCo Beverages Canada:
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than
in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately
, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit
Footage is available via CNW's video on demand page:
SOURCE PEPSICO CANADA