This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Eyefly.com Launches Spring 2012 Collection

Stocks in this article: BFLY

Online fashion eyewear boutique, Eyefly.com, launched their Spring 2012 Collection today, adding handmade acetate and metal optical frames in signature shapes, fashion-forward color combinations, and distinct textures. In addition to the 27 new optical styles introduced, Eyefly has launched its first line of reading glasses consisting of 22 styles available in four prescription strengths—at a value of $59. All optical frames and sunglasses are $99, and include anti-reflective, anti-scratch prescription lenses.

“The fashion-conscious customer has so few options when it comes to affordable prescription eyewear,” observes Melissa Payner, CEO of Eyefly’s parent company Bluefly, Inc. “We launched Eyefly to fill that void.”

Visitors to Eyefly.com can take style inspiration from real customers, as well as models and fashion industry style stars, courtesy of images by fashion photographer Anna Wolf and celebrated Street Style Photoblogger Tommy Ton. Payner continues, “Just as Bluefly delivers the designer trends customers crave at an incredible value, Eyefly delivers on-trend eyewear at a price point that liberates the customer to treat prescription glasses like the fashion accessories they are. Our customer doesn’t own one pair of shoes or one handbag—so why one pair of glasses?”

Eyefly also offers an intuitive and interactive shopping experience. Users can enter their prescription from the convenience of their keyboards, and virtually try on multiple frames. By uploading a picture or using their webcam, Eyefly’s use of FittingBox technology allows shoppers to not only see how the glasses look on them, but easily solicit advice from friends via Facebook and email to aid their decision making process.

Eyefly is the result of a collaboration between leading online fashion retailer Bluefly, Inc. (NASDAQ Capital Market: BFLY) and A + D Labs, a premier manufacturer of designer fashion eyewear. Visit Eyefly.com to find frames you can see yourself in, and complete the many looks in your closet.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends, and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of Manhattan’s Fashion District. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a Members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. For more information, please dial 212-944-8000, or visit www.bluefly.com.

About A + D Labs

A + D Labs is a designer and manufacturer of premier fashion eyewear owned by Alessandro Lanaro who boasts over 20 years in the eyewear business.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs