This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Msnbc Digital Network Selects Unicorn Media Video Technology Platform For Mobile Delivery


TEMPE, Ariz., Feb. 2, 2012 /PRNewswire-USNewswire/ -- Unicorn Media, a digital media management provider, today announced that the Msnbc Digital Network selected its patented Unicorn Once™ technology to deliver, monetize and analyze mobile and OTT video content for its world-class brands. Unicorn Once™ enables the Msnbc Digital Network to easily reach devices such as iPad, iPhone, Blackberry, Android, Roku and countless others for its world-class brands, which include, and

(Logo: )

The Msnbc Digital Network chose Unicorn Once™ for its ability to simplify workflow and file management, reach the multitude of devices consumers are using to view content, dynamically target and insert ads in real-time and analyze the performance of ad and video content across all platforms and applications. Unicorn Once™ enables the Msnbc Digital Network to use its ad decision engine to dynamically serve ads.  This allows the Msnbc Digital Network to take advantage of the sophisticated monetization strategies provided by Unicorn Once.™ Unlike traditional ad stitching methods, Unicorn Once™ allows for targeted ad content to be adjusted on-the-fly in real time rather than hours/days, without the need for re-transcoding.

Additionally, the Msnbc Digital Network's content performance, including user behavior and interaction can be monitored in real-time via Unicorn Vision™, Unicorn Media's real-time data warehouse. This sophisticated analytics engine not only provides detailed reporting on a given asset or catalog of assets, it also provides information that identifies the means of delivery (i.e. content viewed via a mobile app versus website content) as well as device type and platform. This level of insight provides the ability to adjust ad or video content in real-time across any device or platform to both maximize profitability and increase viewer satisfaction.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,597.15 -178.97 -1.01%
S&P 500 2,055.74 -12.15 -0.59%
NASDAQ 4,872.04 -28.8450 -0.59%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs