MSNBC DIGITAL NETWORK MOBILE AND OTT TRAFFIC POWERED BY PATENTED UNICORN ONCE TECHNOLOGY AND DELIVERED ACROSS THE AKAMAI PLATFORM
Feb. 2, 2012
, a digital media management provider, today announced that the
Msnbc Digital Network
selected its patented Unicorn Once™ technology to deliver, monetize and analyze mobile and OTT video content for its world-class brands. Unicorn Once™ enables the Msnbc Digital Network to easily reach devices such as iPad, iPhone, Blackberry, Android, Roku and countless others for its world-class brands, which include msnbc.com, TODAY.com and NBCNightlyNews.com.
The Msnbc Digital Network chose
for its ability to simplify workflow and file management, reach the multitude of devices consumers are using to view content, dynamically target and insert ads in real-time and analyze the performance of ad and video content across all platforms and applications. Unicorn Once™ enables the Msnbc Digital Network to use its ad decision engine to dynamically serve ads. This allows the Msnbc Digital Network to take advantage of the sophisticated monetization strategies provided by Unicorn Once.™ Unlike traditional ad stitching methods, Unicorn Once™ allows for targeted ad content to be adjusted on-the-fly in real time rather than hours/days, without the need for re-transcoding.
Additionally, the Msnbc Digital Network's content performance, including user behavior and interaction can be monitored in real-time via Unicorn Vision™, Unicorn Media's real-time data warehouse. This sophisticated analytics engine not only provides detailed reporting on a given asset or catalog of assets, it also provides information that identifies the means of delivery (i.e. content viewed via a mobile app versus website content) as well as device type and platform. This level of insight provides the ability to adjust ad or video content in real-time across any device or platform to both maximize profitability and increase viewer satisfaction.