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Harleysville Insurance Commits $100,000 To North Penn United Way To Inspire Donors To ‘Step Up’

Harleysville Insurance has offered an additional $100,000 to the North Penn United Way’s 2011-2012 community campaign in the form of a “Step-Up Challenge Match.” This special program allows current and new donors to gradually “step-up” their giving level to the local United Way. The challenge provides community leaders with the opportunity to transition to the next Leadership or Tocqueville Society level over a three-year period, and provides donors with full membership benefits beginning in the first year of participation.

“Leadership Circle and Tocqueville Society members are philanthropic leaders within our community. They are important donors, advocates and volunteers,” explained Michael L. Browne, Harleysville’s president and chief executive officer, who also is serving as the chairman of the North Penn United Way’s 2011-2012 community campaign. “The nearly 300 Leadership Circle and Tocqueville Society members represent the largest donor group for the United Way, and serve as the foundation for the future growth and success of this important organization in the North Penn and Indian Valley areas.”

“Harleysville Insurance’s decision to offer this challenge grant is yet another example of the many ways the company seeks out and supports the needs of our community,” noted Sarah Whetstone, executive director of the North Penn United Way. “This first-ever ‘Step-Up Challenge Match’ has been offered to our organization at the very time we are working to grow our revenue to support our new community impact direction. It will allow us to have more money to invest in quality programs and partnerships that will make a true difference in the North Penn and Indian Valley communities. And what’s even more significant about the grant is that the $100,000 gift is in addition to the generous employee giving and company matching contribution the ‘Good people to know’ at Harleysville will contribute as part of their annual company campaign, which currently is the largest employee campaign within the bounds of the North Penn and Indian Valley communities.”

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