Mimi's Cafe® Is The First Restaurant To Nationally Support The American Heart Association's Go Red For Women® Movement

IRVINE, Calif., Feb. 1, 2012 /PRNewswire/ -- Mimi's Cafe Goes Red.  Starting in February, American Heart Month, Mimi's Cafe is giving a piece of its heart to the American Heart Association's Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort. Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54331-mimi-s-cafe-american-heart-association-go-red-for-women-heart-month

(Photo: http://photos.prnewswire.com/prnh/20120201/MM44799 )

"We are honored to be the first restaurant to nationally support the American Heart Association's Go Red For Women movement," said Mark Mears, Mimi's President and Chief Concept Officer. "It is not only a cause that perfectly aligns with the values of our company, it is an issue that our guests care deeply about. We are dedicated to providing awareness and education, along with more healthy dining choices and helpful tips, so our guests have the tools they need to make heart healthy choices while dining out."

Mimi's is activating its heartfelt campaign on National Wear Red Day, Friday, Feb. 3. Guests who show their support by wearing red will receive a FREE cup of soup with any purchase to warm their heart. And throughout the month, guests will be invited to join in the fight against heart disease in women. For every $1 donation, guests can post a red heart-shaped tribute card on the giant in-restaurant red dress display. With a $5 donation, guests will also receive a commemorative red dress lapel pin. As a thank you for these donations, Mimi's will provide each guest with up to $35 in savings.

Heart disease is often silent, hidden and misunderstood. That is why in addition to fundraising, Mimi's is taking the lead to empower guests to make healthy decisions while dining out and share a lifesaving message about a disease that can be preventable.

1 2 Next › Last »