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Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that it had formed a subsidiary and established direct business operations in Sydney, Australia.
TechTarget owns and operates three websites in Australia:
SearchSecurity.com.au™ and has 236,000 Australia-New Zealand members across its network of sites focused on enterprise IT including data centres, business intelligence, networking and enterprise applications. Enterprise IT members visit the TechTarget network to review targeted technical advice, local case studies, white papers and product reviews to conduct pre-purchase research and develop their technical skills.
TechTarget has been operating via partnership in Australia since 2006 but has now established a subsidiary in Australia, enabling it to better serve the distinct information needs of ANZ IT pros and work more closely with local technology vendors to deliver greater ROI on their marketing campaigns.
The new Sydney office adds to the established operational bases TechTarget has across the Asia-Pacific (APAC) region, including offices in China and India. In addition to the three Australian websites, TechTarget also operates four websites in India, 11 websites in China, and has 20 partner-run websites in Japan. TechTarget has nearly three million registered members in APAC.
As part of this move, TechTarget also appointed Josh Garland as ANZ Country Manager. Garland has worked for TechTarget more than 10 years and is currently the publisher of networking and security media.
“Over the last 12 years we have worked very hard to build the largest database of IT decision makers in Australia and New Zealand and over the last year we’ve earned the trust of more and more ANZ-focused marketers,” said TechTarget’s Vice President of APAC, Jon Panker, who is based in Beijing. “We’re very excited to expand our operations in Australia not only to help us more effectively grow our database, but to provide stronger localized content for ANZ IT pros and greater ROI to ANZ-focused advertisers.”