Major League Fishing Announces Pay-Per-View Plans

TULSA, Okla., Feb. 1, 2012 /PRNewswire/ -- Major League Fishing announced today that its first event, the Challenge Cup, will be offered on a seven-week, Internet-based Pay-Per-View plan beginning February 13, 2012. The web-based broadcasts, called ADVANCE CAST, will be offered only on the Major League Fishing web site, www.majorleaguefishing.com, and will be available for purchase beginning February 1, 2012.

"Bass fishing on steroids, that's what this is," said Major League Fishing angler Skeet Reese. "You're going to want to see these pay-per-view shows."

The league will offer seven broadcasts, with one episode presented each week. Reese, a former Bassmaster Classic champion and Bassmaster Angler-of-the-Year, said he believes the ADVANCE CAST programs will be "absolutely the best bargain I've ever seen in our industry."

"During the Challenge Cup, we had some of the most intense competition I've ever experienced. It was, in many ways, the most pressure I've ever felt. And now the public is going to get to an opportunity to get right in the middle of that competition," Reese said.

Angler Mike Iaconelli said that viewers will see pro fishing through "a completely different lens" on the ADVANCE CAST presentations.

"On these pay-per-view shows, I assure you that Major League Fishing will let you see what it was like when 24 of the greatest anglers in the world tried to find fish with no practice before the event started and very little time to find fish. I believe every angler that competed will tell you we've never been through anything like it. It was gut-wrenching. I can't wait to see the broadcasts," Iaconelli said.

The ADVANCE CAST total-event BassPass, a package of seven broadcasts, will cost $17.94, with individual episodes available for $2.99 each. (The seven-event BassPass package features a "free" week.) Major League Commissioner Don Rucks said that each ADVANCE CAST show will offer many attractions, including:

• More than twice the coverage than what will be televised on Outdoor Channel
• Commentary from anglers during competition about how they searched for, found and caught fish
• Unedited anglers' reactions to their own frustrations and successes, as well as reactions to other competitor activity

"I've been involved in competitive bass fishing for more than three decades, and I can honestly say that I've never been so excited about an event or a broadcast. You'll see the strategies, the struggles and the successes of the best anglers in the world," said Rucks, a former vice president and general manager of BASS and ESPN Outdoors.

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