XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader with the number-one wedding website, TheKnot.com, today announced that Ijie.com (爱结, Ijie.com), a multiplatform resource providing Western inspiration and local advice for weddings, relationships and pregnancy to the Chinese consumer, has exclusively partnered with MSN, a leading online media company in China, to launch a weddings channel on MSN.Ijie.com.
Through this partnership, Ijie.com will be the exclusive wedding and lifestyle content provider on a newly launched, co-branded “Fashionable Weddings” channel on CN.MSN.com – one of the top news and lifestyle portals in China, with 80 million monthly unique visitors. With an affluent Chinese wedding market valued at $62 billion (400 million RMB), a partnership with MSN in China will further enable Ijie.com to become the de facto weddings resource for the millions of young women in China who are increasingly incorporating Western traditions into their own lifestyles.
“With a long-standing, successful partnership with MSN in the US, we’re thrilled about expanding our relationship on an international basis via Ijie.com,” said David Liu, CEO and cofounder of XO Group. “As the first company to create multiple wedding channels on the top two news and lifestyle portals in China – SINA and MSN – Ijie.com is fast on its way to becoming the number-one leader in providing high-value Chinese couples the best information and resources needed to plan their lives together, as well as helping its partners extend their footprint onto all three sites.”
“We’re thrilled to be working with Ijie.com and that XO Group Inc. has extended its long-term relationship with MSN from the States to China,” added Nan Li, executive publisher and chief editor of cn.msn.com. “We believe that with MSN’s large base of affluent, international users and the unique content and resources from the world’s largest wedding resource, the ‘Fashionable Weddings’ channel will certainly become a must-visit destination for weddings in China.”