This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

2012 Super Bowl Commercials: Sneak Preview (Update 1)

CareerBuilder.com
CareerBuilder has done a wonderful job over the years delivering some great, irreverent ads, although some weren't as well-received as others. This year, the company goes back to a tried-and-true formula: mischievous chimpanzees, which won the market for CareerBuilder by wearing business suits and terrorizing corporate offices in 2005.

They went missing after 2006, and CareerBuilder enjoyed mixed success. The company introduced viewers to the office jungle in 2007 and the quitting heart in 2008. During the height of the recession in early 2009, CareerBuilder.com tried to lighten the mood by suggesting that unhappy workers punch koala bears to alleviate stress.

With an economic recovery dragging on in 2012, CareerBuilder expects to see more job-search traffic, and getting in front of the eyes of Super Bowl viewers will help it compete against Monster Worldwide (MWW) and TheLadders.com.

"Barring any major economic upsets, we expect 2012 to bring a better hiring picture than 2011, especially in the second half of the year," Matt Ferguson, CEO of CareerBuilder, said in the company's hiring outlook for 2012. "Many companies have been operating lean and have already pushed productivity limits. We're likely to see gradual improvements in hiring across categories as companies respond to increased market demands."

To get viewers' attention, the chimps in suits come back for a second straight year. In the first teaser spot released by CareerBuilder.com, the human protagonist once again is forced to deal with the monkey shenanigans. This time, though, our hero is shipped off on a business trip, where the chimps do their best to sabotage his voyage.

9 of 16

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
BUD $117.20 0.00%
HMC $33.75 0.00%
GM $35.01 0.00%
KO $40.75 0.00%
PEP $95.42 0.00%

Markets

DOW 17,928.20 -142.20 -0.79%
S&P 500 2,089.46 -25.03 -1.18%
NASDAQ 4,939.3270 -77.6020 -1.55%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs