This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

2012 Super Bowl Commercials: Sneak Preview (Update 1)

Skechers USA
Sorry, Kim Kardashian. When you've been replaced in a Super Bowl commercial by a dog, you know you've fallen on tough times.

That's the direction Skechers (SKX - Get Report) has taken this year. For those keeping track at home, Skechers has gone from NFL quarterback legend Joe Montana as the pitchman to Kim Kardashian and now, in 2012, to a miniature dog named Mr. Quiggly about to partake in a dog race.

Skechers has failed with its first and second impressions now, which lowers the bar for Mr. Quiggly. In 2012, Skechers pounced on two 15-second spots that opened up with less than a month to go before the Super Bowl, with the resulting commercials looking rushed and messy. Montana's testimonial was merely a voiceover; His face never even appeared in the ad. That's not a good Super Bowl introduction to fans who expect blockbuster ads during the game.

That flop didn't dissuade the company from spending big to promote the Shape-Up shoe. Last year, Skechers signed famous-for-no-reason TV starlet Kardashian for the commercial, which ended up being racier than the GoDaddy.com spot.

Over the past year, Skechers' share price hasn't performed well while other footwear stocks have seen massive gains: Shoemakers such as Crox (CROX) and Deckers Outdoor (DECK) have climbed by 16% and 9.4%, respectively, over the past year, while Skechers shares have dropped 41%.

Here's hoping Mr. Quiggly has more star power than Kardashian.
11 of 16

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
BUD $105.96 -1.70%
GM $28.90 -0.70%
HMC $30.12 -2.70%
KO $38.51 -1.70%
PEP $90.92 -1.30%

Markets

Chart of I:DJI
DOW 16,102.38 -272.38 -1.66%
S&P 500 1,921.22 -29.91 -1.53%
NASDAQ 4,683.9190 -49.5780 -1.05%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs