This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

2012 Super Bowl Commercials: Sneak Preview (Update 1)

BOSTON ( MainStreet) -- The Super Bowl is the biggest advertising event of the year, so even though the Boston/New York sports rivalry will be renewed, most viewers will instead be riveted by the latest commercials from Coca-Cola (KO - Get Report) and Anheuser-Busch InBev (BUD).

This year, 30-second spots during Super Bowl XLVI are commanding prices upward of $3.5 million, the highest total ever. Advertisers are shelling out the big bucks in hope of luring viewers in a contest of commerce that will rival the game between the New York Giants and the New England Patriots.

Over the previous 10 years, the Super Bowl has generated $1.7 billion of network advertising sales from more than 125 marketers, according to advertising data firm Kantar Media. The top five Super Bowl advertisers are, in order, Anheuser-Busch InBev, PepsiCo (PEP - Get Report), General Motors (GM - Get Report), Walt Disney (DIS) and Coca-Cola, accounting for $636 million of that total.

Advertisers are more than willing to feed the viewer hunger for funny, irreverent commercials. In the decade of Super Bowls that preceded this Sunday's matchup, the number of commercials has spiked 29% from 74 ads taking up little more than 36 minutes in 2002 to 96 ads running 46 minutes last year, according to Kantar.

Kantar says the average price of a 30-second spot this year, at an estimated $3.5 million, is up 59% from 2002, when a commercial slot during the big game carried a price tag of $2.2 million. Typically, first-time advertisers account for 20% of the Super Bowl ad lineup, although only three such companies have announced participation in the Super Bowl this year.

For Super Bowl XLVI, several key advertisers such as Coke and Budweiser return once again. Some companies, including and E*Trade Financial (ETFC) have already promised to tread over familiar ground, while newcomers such as Century 21 and Dannon hope to entice viewers with new national ad campaigns.

Here are some previews of commercials set to run this Super Bowl Sunday. We'll update the list periodically as more marketers unveil their big spots for the big game:
1 of 16

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BUD $124.97 -0.69%
GM $31.25 -1.57%
HMC $26.76 -1.29%
KO $44.84 -0.31%
PEP $103.56 0.13%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs