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Bluefly’s Newest Closet Confession Celebrates The Fun-Loving Style Of Mickey Boardman

Stocks in this article: BFLY

In the latest installment of Bluefly’s (NASDAQ Capital Market: BFLY) award-winning Closet Confessions series , fashion veteran Mickey Boardman gives viewers a tour of his eclectic closet. Wearing his preferred uniform of librarian-chic staples—a chunky cardigan, Lacoste t-shirt, geek-chic glasses, and rows of necklaces— Paper Magazine’s beloved Editorial Director shows off a wardrobe punctuated with spectacular collectibles. From his sequins football jersey to the only sequined Fendi cardigan in North America, Mickey’s individualistic style literally shines through.

“Mickey Boardman embodies all that is fun about fashion and self-expression,” Bluefly CEO Melissa Payner states, “which is what the Bluefly brand is all about.” Payner continues, “It’s about helping our customers find the pieces they love, to build a wardrobe that truly reflects their personal style.”

Since its launch in April 2010, Bluefly’s Closet Confessions series has been an instant viral video sensation. Giving viewers exclusive access to the closets of style stars including E! Fashion Police host Kelly Osbourne, Nicky Hilton, Joan Rivers, Bethenny Frankel, and Johnny Weir, Bluefly encourages visitors to respond with pictures and videos of their own closets. More than 3 million views later, with Mickey Boardman starring in the 18th episode, Closet Confessions continues to celebrate the individuality that inspires personal style. What better time to celebrate than the eve of New York Fashion Week?

For further information and questions concerning Closet Confessions, please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com

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Tags: Bluefly, Closet Confessions, Mickey Boardman, Paper Magazine, Kelly Osbourne, Nicky Hilton, Joan Rivers, Bethenny Frankel, Johnny Weir, Melissa Payner, celebrity closets, New York Fashion Week, Fashion Week

Copyright Business Wire 2010

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