This spring, Macy’s (NYSE:M) will enchant customers with a magical journey to one of the most talked about countries on earth, Brasil. From Sao Paulo to Rio, and from the Amazon to Bahia, Macy’s tribute campaign aims to capture the spirit of this rich and intriguing culture through specially-curated in-store shops, collaborations with well-known Brasilian fashion designers, Brasil-themed events in stores and a fundraising program to benefit the Amazon Rainforest. Macy’s Brasil campaign will officially kick-off on May 16, and can be previewed in early spring through a series of curated shops and events including Macy’s annual Flower Shows. These floral extravaganzas at the retailer’s New York flagship, Macy’s Herald Square, and at four other stores nationwide, will feature lush floral designs dedicated to Brasilian culture.
“From an abundance of fashion-forward brands and products, to popular arts and enterprising, fun-loving people, Brasil continues to build a strong global footprint that appeals to audiences and diverse groups around the world,” said Martine Reardon, Macy’s executive vice president of Marketing. “In tribute to Brasil’s colorful culture, its thriving creative class and global influence, Macy’s has developed a campaign that spotlights its unique contributions to fashion, art and design as part of our ongoing focus on delivering magical moments with our millions of customers every day.”
Since the beginning stages of the program, Macy’s has worked with leading members of the Brasilian creative class to ensure authenticity of “Brasil,” named to reflect the traditional Portuguese spelling of the country. In appreciation of the hundreds of thousands of Brasilian tourists that come to Macy’s each year, this campaign provides a way to bring the country’s unrivaled passion and influential culture to life for Macy’s customers in stores across the country and on macys.com. Curated shops featuring authentic Brasilian product in a variety of categories including fashion, home, beauty, accessories and art pieces, have been hand-selected to create a colorful and inviting main floor environment in 300 Macy’s stores. In addition, designer capsule collections will emerge in late spring. Each capsule will speak to the designer’s unique aesthetic with Brasilian-inspired color, prints and silhouettes taking center stage.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV