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Promax Applications Group Enters Into Strategic Partnership With Wipro On Trade Promotions Optimization And Analytics

SYDNEY and BANGALORE, India, Jan. 31, 2012 /PRNewswire/ -- Promax Applications Group (, a world-leading specialist in trade promotions planning, management and optimization solutions, today announced its Strategic Partnership with Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT), to offer Trade promotions optimization, management and predictive analytics solutions to its Consumer Goods clients across the globe.

As per leading industry analysts, CPG clients typically spend anywhere between 12 to 25% of gross sales on trade promotions to drive demand in retail channels. CPG clients are now increasingly looking towards adopting predictive analytics and science based rigor to enable them get better insight into the effectiveness of the trade promotions.

"Trade Promotion spend constitutes a significant part of sales & marketing expenditure for CPG clients. Our partnership with Promax will enable us to integrate predictive analytics capability into existing trade promotion management & optimization solutions. Insights generated using our solution will help our clients maximize the return on investment of their Trade Promotion spends. An alliance with Promax will further extend Wipro leadership in the area of predictive analytics," said K.R Sanjiv, Senior Vice President and Global Head, Analytics and Information Management, Wipro Technologies.   

Don Nicol, CEO of Promax Applications Group, added "We are delighted and proud to enter into strategic partnership with Wipro Technologies in the Trade Promotion Management (TPM) & Trade Promotion Optimization (TPO) domain. Promax delivers an intuitive, integrated platform that meets TPM and TPO needs in one solution. Combining this with Wipro's proven experience in delivering end to end large business solutions to global CPG clients we will be able to maximize the return on investment of Trade Promotion spends for our joint customers."

About Wipro TechnologiesWipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients to do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of "Business through Technology" – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner's approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 120,000 employees and clients across 54 countries. For more information, please visit


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