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Attitude Drinks Announces JJ Taylor Distributing Florida Inc. To Distribute Phase III® Recovery

PALM BEACH GARDENS, Fla., Jan. 30, 2012 /PRNewswire/ -- Attitude Drinks  (OTC.BB: ATTD) (OTCQB: ATTD.OB), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced a distribution agreement with JJ Taylor Distributing Florida Inc. to service Phase III® throughout 205 Walgreens locations. Phase III® will be distributed by JJ Taylor throughout the Tampa/ St. Petersburg metropolitan area along with 15 other Florida counties representing over 5 million Florida residents.

Roy Warren, CEO of Attitude Drinks, commented, "Our distribution agreement with a distribution company carrying such a great reputation in customer service and follow through shows a positive beginning to our relationship with Walgreen's. JJ Taylor Distributing Florida Inc. is a perfect example of the kind of relationship that will help us achieve our selling objectives."

Jack Shea, Executive Vice President Sales, said: "We are delighted to be working with such a strong distributor as J.J. Taylor in Florida. The recent authorization of Phase III® Recovery in Walgreens requires an efficient sales and distribution organization to the stores. J.J. Taylor certainly fits that description.

About Attitude Drinks:

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About JJ Taylor Distributing Florida Inc.

J.J. Taylor Distributing Florida, Inc. distributes beverages in 17 counties in Florida to over 10,000 accounts.  Through sales centers located in Tampa, Ft. Pierce and Ft. Myers, J.J. Taylor handles over 850 brands from 85 beverage suppliers.  Learn more about J.J. Taylor at www.JJtaylor.com

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact:

Roy Warren, CEOAttitude Drinks, Inc.561.227.2727 roy@attitudedrinks.com  www.attitudedrinks.com

SOURCE Attitude Drinks Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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