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JoS. A. Bank Clothiers And Experian Marketing Services Receive NCDM Database Excellence Award For Marketing Strategy

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Utilizing Experian Marketing Services' comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM). The bronze-level award in the Marketing Strategies category was presented at the NCDM 2011 Conference for Engaging Customers Using Data and Technology in Las Vegas, Nev.

Experian's multichannel Customer Intelligence Platform, rich data resources, and deep analytics/insights are intended to enable JoS. A. Bank to identify opportunities for improving efficiency of its mailings, increasing return on campaign efforts and building customer loyalty. A variety of data sources can be leveraged within a multichannel segmentation approach to develop six distinct, actionable customer personas that can be rolled out across multiple channels.  The wealth of integrated data will be tapped to develop predictive models in the hope of dramatically outperforming legacy targeting.

"Recognizing campaign responses is truly important to understanding and connecting with your customer," said John Lewis, director of Database Marketing at JoS. A. Bank Clothiers. "Our relationship with Experian Marketing Services will help us gain this understanding and really capitalize on the value it brings. We're excited to continually explore emerging opportunities."

Beyond effective campaign results, the true success story here is how Experian and JoS. A. Bank Clothiers have begun working together to better engage customers and elevate levels of marketing sophistication. Partnering with Experian to centralize all marketing information and provide a single view of customers will allow JoS. A. Bank to further optimize customer contact strategies and ongoing promotional efforts. Heading into 2012, the collective vision is moving beyond single event marketing efforts to maximize customer contacts across all channels. 

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