This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

4 Small Super Bowl Items With Big Impact

INDIANAPOLIS ( TheStreet) -- Super Bowl Sunday saves the spotlight for pizza, wings, chips and pretzels, but what about the products that make those treats better?

The National Retail Federation predicts Super Bowl-watching consumers will spend $64 apiece preparing for the big game this year. Of that game day spending, more than 69% of it is going toward food and beverages, and nobody's particularly shy about suggesting where that spending should occur.

Papa John's (PZZA) shells out millions to be the NFL's official pizza sponsor and to hold Super Bowl-tied promotions including a pizza-and-soda wager with America on the outcome of the coin toss. Buffalo Wild Wings' (BWLD - Get Report) entire big-beer, big-screen, big-batches-of-wings experience is basically a 364-day pregame for Super Bowl Sunday. Anheuser-Busch InBev (BUD), meanwhile, seems content to hurl money at Super Bowl broadcasters until fans buy its fizzy yellow beer. Despite A-B spending $239 million on Super Bowl ads within the past year, though, the Beer Institute says the two weeks before the Super Bowl is still only the seventh-most-popular beer-buying period behind the run-ups to Memorial Day, the Fourth of July, Labor Day, Christmas, Easter and Thanksgiving.

But what about the food industry's unsung heroes -- the companies that make sure those wings have a place to land and that beer drinkers never have to put their lips to a can? The folks who protect your pizza from becoming a cold, folded mess before it gets to your house? The people who turn those bland potato chips into super snack shovels?

We took a look at the most popular Super Bowl products and found four essential accessories or ingredients that not only get overlooked, but bring in a big economic haul of their own:
1 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
BUD $124.18 -0.78%
BWLD $133.66 1.60%
DPZ $120.88 0.34%
NLSN $52.14 0.70%
YUM $79.56 -1.09%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs