INDIANAPOLIS (TheStreet) -- Super Bowl Sunday saves the spotlight for pizza, wings, chips and pretzels, but what about the products that make those treats better?
The National Retail Federation predicts Super Bowl-watching consumers will spend $64 apiece preparing for the big game this year. Of that game day spending, more than 69% of it is going toward food and beverages, and nobody's particularly shy about suggesting where that spending should occur.
Papa John's (PZZA) shells out millions to be the NFL's official pizza sponsor and to hold Super Bowl-tied promotions including a pizza-and-soda wager with America on the outcome of the coin toss. Buffalo Wild Wings' (BWLD) entire big-beer, big-screen, big-batches-of-wings experience is basically a 364-day pregame for Super Bowl Sunday. Anheuser-Busch InBev (BUD), meanwhile, seems content to hurl money at Super Bowl broadcasters until fans buy its fizzy yellow beer. Despite A-B spending $239 million on Super Bowl ads within the past year, though, the Beer Institute says the two weeks before the Super Bowl is still only the seventh-most-popular beer-buying period behind the run-ups to Memorial Day, the Fourth of July, Labor Day, Christmas, Easter and Thanksgiving.But what about the food industry's unsung heroes -- the companies that make sure those wings have a place to land and that beer drinkers never have to put their lips to a can? The folks who protect your pizza from becoming a cold, folded mess before it gets to your house? The people who turn those bland potato chips into super snack shovels? We took a look at the most popular Super Bowl products and found four essential accessories or ingredients that not only get overlooked, but bring in a big economic haul of their own:
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV