Moving onto slide six, I would like to go over our performance highlights. Looking at our shipments, it increased by 4% quarter-on-quarter. Panel price remained flat since November and our ASP recording $684, a 3% quarter-on-quarter decrease. The price fall was limited compared to the industry average decline due to increased pushing of our higher value-added products.
Moving on to our product mix on slide seven, in the fourth quarter, the TV segment represent 47% of the revenue, followed by monitor at 20%, notebook at 13%, smartbook at 9%, and mobile and others at 11%. The smartbook portion has been reduced as the high-end smartbook sales decreased in Q4, but mobile’s revenue portion increased with strong sales in smartphone.
Moving on to slide eight, and looking at our capacity. Our capacity decreased slightly by 3% quarter-on-quarter. This is due to the introduction of our new production process in changing (inaudible). Although the production capacity decreased, impact on our output was limited as the production efficiency has improved.
Next, we turn to our outlook section. In the fourth quarter, we expect our total shipment to remain similar to the previous quarter and we expect better than normal seasonality as the customers restock their inventory from current low levels and (inaudible) is expected to increase within our customers. However, the uncertainty over demand outlook remains with a macro economic impact acting as our risk factors.The ASP is expected to remain stable since the panel maker’s profitability concerns continue and inventory levels across the industry are very lean. Although there are some uncertainties in the market which could potentially impact the panel shipments, we believe that we are in a relatively better position. Thanks to the increasing trend of high end specialty products within our sales.We are committed to accelerating the differentiation of our products and believe the strategy to minimize the impact of the industries that are back hauled and to maintain the stable product structure during this uncertain period.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV