This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Troop Fuel Energy Drink Launches With Mission To Support Veterans

Stocks in this article: REX

CHICAGO, Jan. 27, 2012 /PRNewswire/ -- "We Support Our Troops." That's the mission statement behind Troop Fuel as the company launches its inaugural beverage line.


Packaged exclusively in Rexam 12 oz. SLEEK™ cans, Troop Fuel is available in original and sugar free. Both use only 55mg of caffeine and a distinctive blend of vitamins and nutrients to deliver sustained energy and enhance performance.

However, the company's focus extends beyond providing consumers with a delicious health and energy drink option. Troop Fuel's mission is to thank and support the millions of men and women who have served in the U.S. Armed Forces. Ten percent of the profits from its sales are being donated to veteran's causes which have included the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, the company's own nonprofit organization whose goal is eradicating veteran homelessness by 2017.

"Honoring and protecting our nation's heroes – our veterans – is an important part of our business model," said Brian McCollom, CEO/President, Troop Fuel. "Our hope is that we can reignite a new era of American business targeting philanthropic activity. To help us get there, we have chosen to team with companies who are committed to delivering value. One such partner is Rexam, whose packaging, customer service and dedication to assisting startups deserves to be noted and praised. We are proud to have them as a partner in quality." 

The company chose Rexam SLEEK cans because they help the beverage stand out on retail shelves and are the most sustainable package choice as aluminum cans are the most recycled beverage package in the world.

"We're proud to support and team with Troop Fuel to help build their business and brand with the most economically-efficient and environmentally-friendly package in the world," said Andre Balbi, President and CEO, Rexam Beverage Can Americas. "We admire Troop's business model, delivering customer value while supporting a great charitable cause, and we look forward to the company's further success."

Troop Fuel is currently available at select retailers in Arizona and Alabama and will continue to roll out nationally.

About Troop Fuel Troop Fuel© is an American made health and energy drink.  We offer consumers 'A Better Choice' not only in taste, but also in remembrance of our Nation's Veterans with 10% of the profits going to Veteran's causes. For more information, visit

About Rexam Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs