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Troop Fuel Energy Drink Launches With Mission To Support Veterans

CHICAGO, Jan. 27, 2012 /PRNewswire/ -- "We Support Our Troops." That's the mission statement behind Troop Fuel as the company launches its inaugural beverage line.


Packaged exclusively in Rexam 12 oz. SLEEK™ cans, Troop Fuel is available in original and sugar free. Both use only 55mg of caffeine and a distinctive blend of vitamins and nutrients to deliver sustained energy and enhance performance.

However, the company's focus extends beyond providing consumers with a delicious health and energy drink option. Troop Fuel's mission is to thank and support the millions of men and women who have served in the U.S. Armed Forces. Ten percent of the profits from its sales are being donated to veteran's causes which have included the National Guard Emergency Relief Fund, the Wounded Warrior Project, Wheelers4Warriors and Troop Vision, the company's own nonprofit organization whose goal is eradicating veteran homelessness by 2017.

"Honoring and protecting our nation's heroes – our veterans – is an important part of our business model," said Brian McCollom, CEO/President, Troop Fuel. "Our hope is that we can reignite a new era of American business targeting philanthropic activity. To help us get there, we have chosen to team with companies who are committed to delivering value. One such partner is Rexam, whose packaging, customer service and dedication to assisting startups deserves to be noted and praised. We are proud to have them as a partner in quality." 

The company chose Rexam SLEEK cans because they help the beverage stand out on retail shelves and are the most sustainable package choice as aluminum cans are the most recycled beverage package in the world.

"We're proud to support and team with Troop Fuel to help build their business and brand with the most economically-efficient and environmentally-friendly package in the world," said Andre Balbi, President and CEO, Rexam Beverage Can Americas. "We admire Troop's business model, delivering customer value while supporting a great charitable cause, and we look forward to the company's further success."

Troop Fuel is currently available at select retailers in Arizona and Alabama and will continue to roll out nationally.

About Troop Fuel Troop Fuel© is an American made health and energy drink.  We offer consumers 'A Better Choice' not only in taste, but also in remembrance of our Nation's Veterans with 10% of the profits going to Veteran's causes. For more information, visit

About Rexam Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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