Charles & Colvard, Ltd. (NASDAQ Global Select Market: CTHR), the sole manufacturer of created moissanite gemstones, The Most Brilliant Jewel in the World ® , today announced that it has exclusively partnered with Serenity Technologies, Inc., one of the world’s notable laboratories for gemstone enhancements, to create moissanite gemstones with optical properties that are remarkably whiter and brighter than ever before. Charles & Colvard is introducing these enhanced gemstones as FOREVER BRILLIANT TM, a new premier brand of Charles & Colvard Created Moissanite ®, available on its e-commerce site Moissanite.com and soon through its current distributors.
In creating the FOREVER BRILLIANT TM gemstone, Charles & Colvard hand selects and expertly polishes only the world’s finest moissanite. Then, through a proprietary process using extraordinary, cutting-edge twenty-first century technology, Serenity Technologies transforms each stone to a higher standard of the Gemological Institute of America’s near-colorless spectrum, up to four color grades whiter.
“As a former jewelry retailer, I recognized the importance of being able to market a whiter gem and sought to provide one since joining Charles & Colvard. Serenity Technologies provided the solution that best maintains the integrity of our moissanite gemstone and I’m excited to be able to bring FOREVER BRILLIANT TM gems to market, opening a whole new chapter for moissanite sales,” stated Randy N. McCullough, Chief Executive Officer of Charles & Colvard, Ltd. “Consumers around the globe will be astonished at the transformation of our gemstone that is up to four color grades whiter. I can’t imagine a better platform for launching new jewelry brands that provide an affordable luxury experience like no other.”
Dr. Suneeta Neogi, President of Serenity Technologies, Inc., commented, “While moissanite can easily withstand very high temperatures and its covalent bonding, similar to diamond, allows it to withstand very high pressures, moissanite crystal does not respond to HPHT treatments in a fashion similar to Type IIa (virtually nitrogen-free) diamonds that can become near colorless after such treatments. Serenity has developed a radically different proprietary process of whitening moissanite that greatly improves the color and brilliance of moissanite without any residual negative effects. This partnership between Charles & Colvard and Serenity brings the best opportunity for consumers worldwide to experience this exciting new product with confidence, knowing that it is brought to the market directly from the sole manufacturer of created moissanite gems.”