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Function(x) company (Symbol: FNCX), today announced that its first free app is now available in the
iTunes App Store. Viggle works with iOS devices such as iPhone®, iPad® and iPod touch® and rewards people with gift cards, movie tickets, music and more for checking into TV shows using its proprietary show matching feature. The company, founded by media and entertainment entrepreneur Robert F.X. Sillerman, also announced a number of strategic launch partners including Verizon, Pepsi, Gatorade, Burger King Corporation and Capital One.
“We’re excited that Viggle is now in the hands of passionate TV viewers,” said Chris Stephenson, president of Function(x). “And, we’re lucky to be working with networks and brands who really understand the connection people have with the shows they love. Everyone wins here—consumers get rewarded for their loyalty and networks and brand partners are able to connect with Viggle users in relevant and meaningful ways.”
“At USA, we are committed to expanding the ways our fans engage with great content beyond their TV viewing experience,” said Jesse Redniss, senior vice president, digital, USA Network. “By connecting to Viggle, we are able to offer access to more compelling engagement, participation and affinity rewards that extend our viewers’ access across multiple touch points.”
A number of innovative brand partners have signed on to take advantage of the rich opportunities Viggle creates for them to engage with consumers. Viggle provides these companies with easy ways to target different audiences and present their brands in a variety of contextually relevant ways including games, quizzes, polls, downloads and videos that are related to the consumer and what they’re watching.
“Pepsi is and always has been an entertainment brand,” said Massimo d'Amore, president of PepsiCo's Global Beverages Group. “Being partnered with the best in music, sports and TV is very natural for us and partnering with Viggle helps us keep close to the consumer on an exciting new platform.”