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ChromaDex® Expands National Launch Of Its BluScience™ Line Of Dietary Supplements Through McKesson

IRVINE, Calif., Jan. 25, 2012 /PRNewswire/ -- ChromaDex Corporation (OTCBB: CDXC), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage, cosmetic and pharmaceutical industries announced today that its BluScience ( www.bluscience.com) line of dietary supplements is now being distributed by McKesson to approximately 4,000 independent drugstores and pharmacies. McKesson is the largest pharmaceutical distributor in North America, distributing one-third of the medicines used every day.

(Logo:  http://photos.prnewswire.com/prnh/20110830/LA59283LOGO)

(Logo:  http://photos.prnewswire.com/prnh/20120110/LA33059LOGO)

McKesson is now distributing three BluScience SKUs:

  • HeartBlu – helps maintain healthy cholesterol levels* and supports cardiovascular health*
  • EternalBlu – supports cellular health* and has anti-aging properties*
  • Blu2Go – provides a sustained energy boost* and supports focus & mental clarity*

Commenting on the announcement, Jeff Himmel, CEO of ChromaDex, stated "The nationwide launch of BluScience continues to gain momentum. During the month of January alone, BluScience became available at a national drug store chain with more than 8,000 stores throughout the United States as well as the prominent online retailer, Drugstore.com. These outlets complemented our initial launch into GNC. Through our new relationship with McKesson, we add approximately 4,000 independent drugstores and pharmacies selling BluScience. We expect BluScience to be available in more than 25,000 retail stores by year-end 2012, as well as through major online retailers."

The novel ingredient in BluScience is ChromaDex's proprietary, patent-pending pterostilbene, branded as pTeroPure® ( www.pteropure.com), which was named the 2010 North American Most Promising Ingredient of the Year by the independent research company, Frost & Sullivan.

pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries. Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols (an antioxidant phytochemical that tends to prevent or neutralize the damaging effects of free radicals), allowing more time for its antioxidant activities to act. Along with a number of other effects, pterostilbene has shown great promise for supporting cardiovascular health, cognitive function and anti-aging. However, the amount of pterostilbene present in a typical serving of blueberries is a tiny fraction of the amount needed to realize its benefits. In fact, one BluScience capsule has the equivalent amount of pterostilbene as contained in more than 500 cartons of blueberries.

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