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Yahoo! En Español And People En Español Launch “Bello 51” In Search Of The Most Beautiful Person

Yahoo! Inc. (NASDAQ:YHOO) and People en Español launched the fifth annual Bello 51 program to discover a previously unknown Hispanic beauty who will be featured in People en Español’s "50 Más Bellos” (50 Most Beautiful) issue. The Bello 51 consumer contest provides Yahoo! en Español users with the opportunity to submit their photos and vote for the most beautiful, with one lucky winner receiving the title of People en Español's "51st Most Beautiful" person. http://www.51bello.com

Consumers can submit photos on 51bello.com to nominate themselves or someone they think would make a good candidate for Bello 51. The contest runs until February 23 and the top 25 finalists will be announced the following day. Consumers will then be able to view, comment, and vote on their favorite Bello 51 finalists. The winner will be unveiled on March 23 on Yahoo! en Español.

The “Bello 51” winner will receive a complete makeover; a professional photo shoot; VIP access to People en Español’s 50 Más Bellos celebrity gala in New York (including an appearance on the star-studded red carpet); a feature on Yahoo! en Español’s website; and inclusion in the 50 Más Bellos issue of People en Español. As if that’s not enough, the winner will also receive transportation and lodging for the NYC celebrity event, as well as $5,000.

“Bello 51 is a wonderful opportunity for our users to become famous and have the chance to appear in front of millions of online Yahoo! users and alongside the 50 most beautiful Hispanic celebrities,” said Javier Garcia, general manager of Yahoo!’s U.S. Hispanic business. “As the premier digital media company, Yahoo! delivers premium digital experiences to more than 75% of the U.S. Latino audience every month 1. By partnering with People en Español, we’re creating a powerful program to engage and connect with young bi-cultural Latinos at a national scale.”

Designed to creatively engage young, bilingual, and bicultural Hispanics, Bello 51 offers marketers seamless brand integration. This year’s sponsors are Maybelline New York, Garnier, and 7UP. Maybelline New York and Garnier have participated in Bello 51 since inception, and will be the exclusive sponsor of Bello Style, a feature beginning in March where readers can use a rating scale to determine the wardrobe that the winner wears during the Bello event.

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