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POMPANO BEACH, Fla.,
Jan. 25, 2012 /PRNewswire/ -- Onstream Media Corporation (NASDAQ: ONSM), a leading online service provider of live and on-demand corporate audio and web communications, virtual event technology, and social media marketing, today announced that Links Marketing Group Inc., a leading golf magazine publisher, and TTG Media Inc., a golf industry marketing company that creates over 500,000 golf course guides annually, have formed a joint partnership (Golf Industry 365) and signed a MarketPlace365® services agreement to develop The Golf Buying Show. Links Marketing and TTG Media expect to bring together thousands of members, business partners and golf enthusiasts into a new, multimedia online environment that is 100% accessible to interested parties all over the world.
The Links Marketing Group Inc. has been actively involved in the golf industry for more than 25 years and was instrumental in creating and developing a variety of golf magazines, including
Pro Shop Magazine, Canadian Golfer Magazine and the website GolfIndustryNetwork.ca. In addition, Links Marketing has formed the Gold Club Network to assist in communications and promotions for their members and customers via custom programming and digital signage on the clubs' closed-circuit television monitors.
TTG Media Inc. publishes and distributes over 500,000 copies of its golf course guides per year, and has national marketing partnerships with recognizable major corporate brands such as Mazda, Manulife, Bacardi, Cialis, Bayer, Sirius Radio, Capital One, Sandals Resorts, Glenlivet, Nike Golf, Bud Light, Black and Decker and Marriott.
"With the golf industry seeing a decline in attendance at major golf shows, the opportunity to provide a virtual meeting spot for golf enthusiasts and merchandisers presents a real boost for our combined marketing efforts," says
Randy McDonald, President of Links Marketing. "The overall costs can be greatly reduced through the use of such innovative technology, which really brings the game into the modern era in a user-friendly, online environment that will be extremely appealing to golfers, manufacturers and advertisers alike."
"For an industry like golf, and sports in general, this is the perfect marriage of technology and marketing. The downturn in attendance at physical trade shows all over the world can be instantly moved in the other direction, with the ability of manufacturers, customers, avid golfers and related marketing partners to all meet in one spot, with no associated travel fees or the inconvenience of flying to another part of the country," added
Randy Selman, President and CEO of Onstream Media. "We are very enthusiastic about the opportunity provided with this cross-pollination of so many diverse customers and industries, including food & beverage, hospitality, manufacturers and associated advertising and marketing."
The Golf Buying Show will feature a media library with educational videos, archived information materials, and contact databases, a virtual auditorium where professional golfers and industry leaders can provide live and on-demand webinars with Q&A, and an exhibition hall where merchandisers can show off their latest gear, showcase their products and services, conduct sales and cultivate new relationships via online brochures and catalogs. Interaction will also be readily available in the Lounge, where attendees can chat, blog, and share popular social media networks.