Jan. 25, 2012
/PRNewswire/ -- Toyota Motor Sales,
, Inc. today announced the Toyota/MONOPOLY Hybrid Ride Experience, a unique ride and drive event taking place at the Philadelphia Auto Show from
Jan. 28 to Feb. 5, 2012
. The activation will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius
, Camry Hybrid and Highlander Hybrid models.
Teams of professional drivers and trained product specialists will take guests on a fun and informative demonstration drive through an eco-friendly course patterned after the iconic MONOPOLY game board. Participants will learn about the features of Toyota hybrid vehicles along the way, including regenerative braking, multiple drive modes and best-in-class fuel efficiency. Those completing the ride and a brief survey will receive a complimentary gift from Toyota.
"By incorporating design elements from the beloved board game into the Toyota/MONOPOLY Hybrid Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way," said
, National Engagement Marketing Manager, Toyota. "This activation really gives fans of the game an innovative way to interact with our hybrid models."
More than 31,000 square feet of the
Convention Center will be transformed into an exhilarating closed-course, where show-goers can acquaint themselves with members of the Prius Family and the 2012 Camry Hybrid. Starting at the iconic "Go" square on an oversized MONOPOLY "game board," guests will be driven past such familiar MONOPOLY landmarks such as Boardwalk,
and Marvin Gardens. From there, they will be driven through "S" curves, a tight roundabout, over a bridge crossing and across the rugged "train tracks" of MONOPOLY's Reading Railroad.
In addition to the in-car ride and drive experience, guests can also explore the exhibit area where key Toyota hybrid models will be on display. The activation also includes a Facebook-enabled experience, where participants can check in to the event, post a Car-Toon Postcard and record a video to post to their Facebook profile.