Edmunds.com: Edmunds.com, the premier online resource for automotive information, is the award recipient in the Mobile App of the Year category. In May 2011, Edmunds.com launched their Web Metrics app, which is a highly intuitive and visually appealing sales analysis app for the iPad. The app provides a solution to easily compare make, model and segment leaders in the automotive marketplace. A user community of automotive manufacturer executives and Edmunds.com management and account directors use the MicroStrategy Mobile app to analyze key site metrics, such as Consideration, Purchase Intent and Cross-Shop data. Using the Web Metrics app, executives can instantly pull up information to make data-driven business decisions related to marketing and advertising plans. Edmunds.com Inc. publishes websites that empower, engage, and educate automotive consumers, enthusiasts, and insiders.GUESS?, Inc.: Guess is the award recipient in the Social Intelligence category. Guess has deployed MicroStrategy's latest social products, including MicroStrategy Gateway and MicroStrategy Wisdom, to create a compelling, customer-friendly m-commerce and CRM mobile application for Guess List, the Guess customer loyalty program. These applications enhance the customer experience while driving profitability, and enable Guess to better understand, segment, and reach out to its customers via iPhone and iPad devices. Guess designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear, and other related consumer products. As of October 29, 2011, Guess directly operated 495 retail stores in the United States and Canada and 232 retail stores in Europe, Asia, and Latin America.
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