Edmunds.com: Edmunds.com, the premier online resource for automotive information, is the award recipient in the Mobile App of the Year category. In May 2011, Edmunds.com launched their Web Metrics app, which is a highly intuitive and visually appealing sales analysis app for the iPad. The app provides a solution to easily compare make, model and segment leaders in the automotive marketplace. A user community of automotive manufacturer executives and Edmunds.com management and account directors use the MicroStrategy Mobile app to analyze key site metrics, such as Consideration, Purchase Intent and Cross-Shop data. Using the Web Metrics app, executives can instantly pull up information to make data-driven business decisions related to marketing and advertising plans. Edmunds.com Inc. publishes websites that empower, engage, and educate automotive consumers, enthusiasts, and insiders.GUESS?, Inc.: Guess is the award recipient in the Social Intelligence category. Guess has deployed MicroStrategy's latest social products, including MicroStrategy Gateway and MicroStrategy Wisdom, to create a compelling, customer-friendly m-commerce and CRM mobile application for Guess List, the Guess customer loyalty program. These applications enhance the customer experience while driving profitability, and enable Guess to better understand, segment, and reach out to its customers via iPhone and iPad devices. Guess designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear, and other related consumer products. As of October 29, 2011, Guess directly operated 495 retail stores in the United States and Canada and 232 retail stores in Europe, Asia, and Latin America.
OptumRx – A UnitedHealth Group Company: OptumRx – A UnitedHealth Group Company is the award recipient in the Advanced Analytics category. OptumRx created an easy-to-understand graphical dashboard that provides its 1,200 employees and clients with extensive drill-down capabilities for evaluating client pharmacy benefit trends. The innovative dashboard capitalizes on MicroStrategy's powerful analytical capabilities, employing more than 1,000 metrics, yet it delivers critical business intelligence in a clear, understandable format. The MicroStrategy-based implementation involves extensive use of analytical capabilities, including advanced statistical analyses, data mining, and predictive analytics. The broad user community runs reports and analytical analyses against a 26-terabyte IBM DB2 database of claims data to produce detailed, easy to understand dashboards. OptumRx specializes in the delivery, clinical management, and affordability of prescription medications and consumer health products.
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