Edmunds.com: Edmunds.com, the premier online resource for automotive information, is the award recipient in the Mobile App of the Year category. In May 2011, Edmunds.com launched their Web Metrics app, which is a highly intuitive and visually appealing sales analysis app for the iPad. The app provides a solution to easily compare make, model and segment leaders in the automotive marketplace. A user community of automotive manufacturer executives and Edmunds.com management and account directors use the MicroStrategy Mobile app to analyze key site metrics, such as Consideration, Purchase Intent and Cross-Shop data. Using the Web Metrics app, executives can instantly pull up information to make data-driven business decisions related to marketing and advertising plans. Edmunds.com Inc. publishes websites that empower, engage, and educate automotive consumers, enthusiasts, and insiders.
OptumRx – A UnitedHealth Group Company: OptumRx – A UnitedHealth Group Company is the award recipient in the Advanced Analytics category. OptumRx created an easy-to-understand graphical dashboard that provides its 1,200 employees and clients with extensive drill-down capabilities for evaluating client pharmacy benefit trends. The innovative dashboard capitalizes on MicroStrategy's powerful analytical capabilities, employing more than 1,000 metrics, yet it delivers critical business intelligence in a clear, understandable format. The MicroStrategy-based implementation involves extensive use of analytical capabilities, including advanced statistical analyses, data mining, and predictive analytics. The broad user community runs reports and analytical analyses against a 26-terabyte IBM DB2 database of claims data to produce detailed, easy to understand dashboards. OptumRx specializes in the delivery, clinical management, and affordability of prescription medications and consumer health products.
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