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Perion Releases New PhotoJoy App For IPad And IPhone

PhotoJoy, a Perion (NASDAQ: PERI) brand, and photo discovery and sharing tool, announced the release of PhotoJoy+, a new app for the iPad and iPhone that helps people discover, share and enjoy digital photographs on their mobile device in new and exciting ways.

PhotoJoy+ incorporates personal photos stored on your mobile device and combines them with photos that friends and family have posted on Facebook in high-quality animated 3D designs. This new mobile app brings the PhotoJoy experience that more than 2.2 million consumers have downloaded on their desktop, directly to the Apple device allowing them to relive special moments and discover photos that have been forgotten, in a fun and exciting way on their iPad or iPhone. The free application is available for download at the Apple App Store.

“The new PhotoJoy app offers an emotional experience for users allowing them to view and share personal photos and Facebook pictures in a single, easy to use mobile app. After rediscovering an old photo or forgotten memory, users can email, post and comment on Facebook right from their mobile device with a touch of the screen. Sharing memories with family and friends on the iPad and iPhone has never been easier,” said Boaz Levin, New Product VP at Perion.

“Our target demographic, which includes Second Wave Adopters (SWAs) over the age of 40, is among the fastest growing group of users adopting smartphone and tablet technology -- offering useful, simple and easy to use apps on the mobile phone is another meaningful way Perion brings technology to our underserved market of SWAs,” Levin added.

About Perion Network Ltd.

Founded in 2000, Perion (NASDAQ:PERI) is a digital media company that provides products and services to consumers to help make their everyday life simpler and more enjoyable. Focusing on an underserved market of second wave adopters who value their time online, Perion offers a growing portfolio of easy-to-use products. The Company's products include: IncrediMail Premium, an award winning e-mail product sold in over 100 countries in 10 different languages; Smilebox, a leading photo sharing and social expression product and service that lets customers quickly turn life's moments into digital creations to share and connect with friends and family in a fun and personal way; PhotoJoy, a photo discovery and sharing screensaver & wallpaper product; and Fixie, a PC optimization product. For more information on Perion (NASDAQ:PERI), visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, potential litigation associated with the transaction, risks that the proposed transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the proposed transaction and in integrating the acquired business, the distraction of management and the Company resulting from the proposed transaction, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2010. The Company does not assume any obligation to update these forward-looking statements.

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