Wear them to the fall of your totalitarian government, name drop them in your protest songs, but just don't call Levi's blue jeans Yankee made. Nothing could be further from the truth.
The Levi Strauss & Co. bears little resemblance to the little outfit that cropped up in San Francisco during the late 1800s, outfitted the American counterculture in the mid-20th century and became the symbol of all things American by the time the Berlin Wall came down in 1989. By that time, the company itself was crumbling under pressure from cheaper overseas manufacturers and started shutting down its U.S. manufacturing operations.
Those "American" blue jeans started coming with "made in" tags as diverse as a soul-searching exchange student's passport stamps. They're made it Japan, Lesotho, Mexico, Cambodia, Turkmenistan, the Philippines and a whole lot of other places far beyond U.S. borders.The company still maintains a headquarters in San Francisco, but other outposts in Belgium and Singapore as well as manufacturing facilities spread throughout the globe indicate Levi's American identity hangs by a thread, if it hasn't frayed away completely.