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TheStreet Open House

Pageflex At The 2012 PODi AppForum

Stocks in this article: BITS

Pageflex ( www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing, announced today that two of their customers have been honored by PODi with their annual Best Practices Awards. The awards will be presented at the PODi AppForum, being held January 23 – 25, 2012 in Las Vegas, Nevada. Pageflex is a Bronze Sponsor of the AppForum, and will be an active participant in the event.

Pageflex customers MSP Digital and eIntegrity were honored with a Best Practices Award in the category of " Marketing Resource Center ." These customers were recognized for a project they created for the DoubleTree by Hilton TM hotel chain. DoubleTree wanted to improve the process by which 250 properties around the world procure marketing materials. MSP Digital built a comprehensive, single-source, web-to-print toolkit for DoubleTree's international brand. With programming assistance from eIntegrity, the robust solution was completed in less than four months. Portal users can order over 250 items including door hangers, menus, key cards, conservation cards, stationery, and vehicle signage. By implementing this one-stop shop for the properties, DoubleTree was able to successfully manage their brand while leveraging the capabilities of Pageflex customization.

Honorable Mention in this category went to Pageflex customer The Standard Group. They were recognized for a project they developed for the retail chain Ten Thousand Villages. This project empowered 80 individual stores to be able to create and personalize their own materials via a centralized web portal. Each store also has the ability to personalize and order their own letterhead, postcards, business cards, and marketing materials while Ten Thousand Villages still retains control over the design and integrity of the brand.

Pageflex at the PODi AppForum

At the PODi AppForum, Leslie Wengenroth, Director of Marketing for Pageflex, will participate in a Pre-Conference Intensive panel discussion titled Best Practices for Web to Print. In addition, Pageflex will be featured at scheduled vendor demonstrations on Tuesday, January 24 at 2:40 p.m. and Wednesday, January 25 at 11:00 a.m.

PODi's AppForum is a three-day educational digital printing conference, featuring over 40 sessions, keynote presentations by top innovators, networking opportunities and a vendor fair. Tracks include Business Growth Strategies, Leading Edge Applications, Digital Print Technologies, and tracks devoted to cross media and direct mail.

About PODi

PODi ( www.podi.org) is a vendor-neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print and help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Pageflex

Pageflex pioneered the concepts of variable data and web-to-print storefronts, and has expanded to offer software for multi-channel campaign management, dynamic publishing, and back-end production automation. Pageflex solutions use the patented Pageflex variable publishing engine and Adobe® InDesign®

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