This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

10 Companies That Need Super Bowl Ads

Five Guys Burgers and Fries
This burgeoning burger chain is the worst-kept secret in the markets where it's succeeding, but it hasn't cooked into a household name.

That's where a Super Bowl ad would come in handy. Without one -- or really any advertising, for that matter -- the chain built on big burgers, fresh ingredients and free peanuts grew from a local Washington, D.C., outfit back in 2002 to more than 900 locations in 46 states and Canada today. Another 1,500 are in development as sales grew more than 37%, to $625 million between 2010 and 2011.

Fast-casual chains such as Panera Bread (PNRA) and Chipotle (CMG) don't get a whole lot of commercial play as it is, but fast-casual burgers have been booming. Fast-casual burger joints including Five Guys and In-N-Out Burgers saw sales grow 17% by the end of 2010 while fast-food burger sales put up modest 1.6% growth during the same period.

As Burger King considers delivery, Wendy's (WEN) becomes more burger-centric as it eyes the No. 2 spot in the U.S. and McDonald's (MCD) grows by building beyond the burger, now is as a good a time as any for fast-casual and Five Guys to seize the spotlight.

But that's just not going to happen. Five Guys and its cohorts have come this far by sticking to the formula and plowing profits back into the product instead of spending millions on marketing. That $3.5 million can go toward better beef, plumper pickles or pallets of regional potatoes. A Super Bowl ad could make Five Guys the next big thing in burgers, but you get the feeling it wants something better.

7 of 11

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,563.30 -317.06 -1.88%
S&P 500 1,930.67 -39.40 -2.00%
NASDAQ 4,369.7730 -93.1290 -2.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs